Kommunity Brew

Kommunity Brew: Leveraging Social Media to Ferment Success

The Challenge

In 2018, Kommunity Brew, a brand of fermented drinks, sought to establish a strong presence in the growing Australian health and wellness market. They desired a social media strategy that would resonate with their target audience of health-conscious individuals seeking natural and functional beverage options.

The Solution
FunctionLabs employed the R-A-I-S-E approach to develop a comprehensive social media strategy for Kommunity Brew:

Research:
Conducted in-depth market research to understand consumer preferences, identify key trends, and analyze the competitive landscape.
Engaged in online surveys, focus groups, and social media analytics to gain insights into the target audience’s demographics, interests, and behaviors.

Analysis:
Analyzed research data to identify key insights and patterns related to consumer preferences, brand perception, and industry trends.
Uncovered opportunities for content creation that aligned with the target audience’s interests and resonated with their values.

Insight:
Determined that the target audience was seeking authentic, informative, and engaging content that showcased Kommunity Brew’s commitment to health, wellness, and sustainability and also their proud West Australian roots.
Identified the need for a mix of pillar content, such as blog posts, infographics, and videos, to establish Kommunity Brew as a trusted source of information and promote their brand identity.

Strategy:
Developed a social media strategy that focused on creating high-quality content that aligned with the identified insights.
Established a content calendar that included a variety of formats and topics to cater to the diverse interests of the target audience.
Set clear goals for social media engagement, website traffic, and sales conversions to measure the effectiveness of the strategy.

Execution:
Created engaging and informative content that highlighted the health benefits of Kommunity Brew’s products.
Shared inspiring stories of Kommunity Brew’s commitment to sustainability and community engagement.
Utilized social media analytics tools to track performance, identify trends, and optimize the strategy.

The Results
During our time with Kommunity Brew they experienced remarkable growth and success in their social media endeavors:

  • Increased social media engagement by 50%, indicating a significant rise in audience interaction and brand loyalty.
  • Achieved a 40% growth in website traffic from social media, demonstrating the strategy’s effectiveness in driving website visits.

Kommunity Brew was incredibly pleased with the positive outcomes resulting from their social media strategy. They credited FunctionLabs’ expertise in applying the R-A-I-S-E approach, enabling them to connect with their target audience authentically and effectively.

Conclusion
FunctionLabs’ R-A-I-S-E approach proved instrumental in crafting a successful social media strategy for Kommunity Brew. By conducting thorough research, analyzing data, identifying key insights, developing a comprehensive plan, and executing the strategy effectively, FunctionLabs helped Kommunity Brew achieve their goals of expanding their reach, enhancing brand awareness, and driving business growth.

+50%

Social Engagement

+40%

Website Traffic

1800+

New Facebook & Instagram Followers

“When we first partnered with FunctionLabs, we were looking for a social media agency that could help us take our brand to the next level. We were impressed with their expertise of Facebook and Instagram but their implementation of the content and approach to strategy and planning was also instrumental in aiding Kommunity brew… their track record of success with other brands helped too.”

  • Client

    Fremantle Theatre Company

  • Services

    Social Media Strategy

    META Advertising

    Photography

    Videography

    Copywriting

    Design

    E-Commerce